Hi, my name is
Charleson Andrada
Digital Marketing specialist
Digital marketer skilled in content, SEO, social media, and campaign execution for B2B technology companies. I turn complex topics into content and campaigns that grow audiences, improve discoverability, expand reach and support business goals.
Contact me
Years of experience
Companies worked for
Navigate My Portfolio by clicking on sections bellow
- Projects/Campaigns
Grow LinkedIn audiences by up to
Gain Monthly Organic traffic with weekly published articles
Promote Webinars raising Klara’s Youtube subscribers to
Project / Campaign
Event | Social Media | Video Content | Email
1000+~ leads
10 Sales qualified leads
I got the opportunity to support ZEDEDA’s presence at KubeCon + CloudNativeCon as well as promoting ZEDEDA’s Kubernetes Launch, through pre-event promotion, on-site content, booth support, and post-event marketing.
My Role: Supported the campaign and a small team of 7 across social media, content creation, event promotion, on-site booth execution and email follow-ups.
At the event I also got the chance to strategize on what type of content to create. The two videos below are great examples of videos I edited.
It was important to capture what our product launch, Kubernetes, was about, and why it’s important for deployments, especially with our customers.
I also got a chance to make this fun video with attendees at the event, challenging them to pronounce ZEDEDA(zee – dee – duh).
Camera Gear: Sony A7III, Tripod, Dual DJI Mic, Editing software: Adobe Photoshop, Adobe Premiere pro, Canva
Overall results generated by ZEDEDA’s KubeCon campaign: 1000+~ leads, 10 Sales qualified leads
Key takeaway: Large event campaigns require coordination across channels. Social content performed a different role before, during, and after the event, shifting from awareness to real-time engagement and finally to extending the lifespan of the event.
Project / Campaign
Klara’s Weekly Article Program
SEO | Blog Content | Web Management
Gain Monthly Organic traffic with weekly published articles by 500+
Klara publishes technical content for an audience working with FreeBSD, OpenZFS, storage infrastructure, virtualization, and related technologies. I managed the weekly article program from content planning through publication and distribution.
Workflow
At Klara, our content program supported a broader goal of customer acquisition by turning the expertise shared through customer and partner webinars into ongoing educational content. Each webinar gave us a core subject that we could expand into clusters of related topics, creating ideas for weekly articles and extending the value of the original webinar.
My role was to help turn those ideas into publishable content. I coordinated with external writers, communicate topics, brand guidelines, and content requirements, and managed articles through the editorial process. Drafts were reviewed with the Head of Marketing and subject matter experts to ensure technical accuracy before publication.
From there, I prepared each article for publishing by improving grammar, readability, structure, and technical formatting while applying SEO and AEO best practices. This included focus keywords, meta descriptions, excerpts, internal and external linking, categories, tags, and other on-page optimizations.
Publishing wasn’t the end of the process. Once an article went live, I incorporated it into our social calendar and developed promotional content across Klara’s channels, turning the article program into a continuous cycle of webinar → topic clusters → articles → social distribution.
Project management
To stay on schedule, using tools like monday.com has helped me with project management and giving the respected time to tasks and assignments by priority and due dates. Unfortunately I did not get to document exactly how that process worked so instead I created a mock that looks very similar to how that workflow looked. The monday.com tasks display the article, the owner, who wrote and its status, and its respected due dates, with additional cushion to give a couple days for revisions. In a small start-up with a very small team, it’s better safe than sorry to give some time for review considering everyone is always working on something.
Below is how articles were tracked and processed.
SEO Best practices
Although I worked on SEO knowledge in a intern role in college, my true SEO work came when I worked at Klara, where I managed socials and the weekly article program at the same time, which was very challenging at first. As most know, you’re forced to “sink or swim” at most startups due to work load and time constraints and I’d say I swam pretty well at Klara Inc.
After explaining and finalizing article topics with my head of marketing, I get a document from our external writers and find the best focus keyword using our provided tool Moz.com. Using Moz helps me leverage what is best for our business goals, balancing long tail keywords which are best for niche audiences just like this and more broad keywords for a broad reach.
Repurposed content
Something common that I worked on is expanding content life at ZEDEDA and Klara. So articles would turn into carousels or accessible customer quotes and webinars were repurposed into small bite sized videos/shorts that would be promoted on socials or internal newsletters.
Project / Campaign
Webinar Campaigns
Webinar | Video Editing | Repurposing Content
At both Klara and ZEDEDA, webinars were an important part of the content strategy, providing opportunities to bring customers, partners, and industry experts together while creating valuable technical content that could be distributed across multiple channels.
At Klara, I supported technical webinars covering FreeBSD, OpenZFS, storage, virtualization, and infrastructure. My involvement spanned the webinar lifecycle, from pre-event promotion and social campaigns to post-production, video editing, YouTube publishing, and ongoing content distribution. After each webinar, I helped extend its lifespan by repurposing key topics and moments into social posts, short-form video clips, and ideas that could feed into Klara’s broader article and content program.
At ZEDEDA, I supported a similar webinar program featuring customers, partners, and internal experts through panel discussions, roundtables, and one-on-one conversations. Topics included edge orchestration, computer vision, IoT, Kubernetes, AI at the edge, and edge computing best practices. I supported the promotion and distribution of these conversations across digital channels, helping translate highly technical discussions into content that could reach a broader B2B audience.
Across both companies, my role went beyond promoting individual webinars. I treated each webinar as a larger content asset that could support social media, video, thought leadership, and ongoing content campaigns long after the live event ended.
Social Media Management
My approach to social media developed across both ZEDEDA and Klara, where I worked with highly technical B2B audiences and learned how to turn complex topics into consistent, accessible content.
At ZEDEDA, using sprout social and employee advocacy, I helped manage social content around edge computing, IoT, Kubernetes, computer vision, AI, customer stories, webinars, and industry events.
A major part of the strategy was connecting social to larger marketing initiatives rather than treating it as a standalone channel. For example, it was common for ZEDEDA to be present at many events, sometimes overlapping events, and I would help with getting awareness to our booth with pre-event promotion, live and event-related content, and post-event follow-up.
That experience shaped the strategy I later brought to Klara, where I had greater ownership of the social program. I established a consistent publishing cadence and built a content mix around technical articles, webinars, educational content, company news, events, customer stories, and evergreen resources.
Carousel
Repurposing became a core part of the process. Instead of treating an article, webinar, or event as a single campaign, I looked at how one piece of content could become several platform-native assets.
I also spearheaded Klara’s new account on Bluesky to expand the brand into a community-driven platform where open-source conversations and technical thought leadership were growing. Built the channel around engaging with the FreeBSD, OpenZFS, and broader infrastructure community, sharing technical insights, educational content, and company expertise while creating another space for Klara to participate in industry conversations.
I also adapted content to each platform and audience rather than simply publishing the same message everywhere. LinkedIn allowed for more detailed professional and technical storytelling, while X and Bluesky benefited from shorter, more conversational content and stronger engagement with technical communities.
Across both roles, the strategy was ultimately about consistency, repurposing content with intention, platform awareness, and measurement. My approach and strategy grew Linkedin followers, while helping launch and grow Bluesky to more than 200 followers.
Seo/aeo Content
AEO & AI Search Optimization
For Klara’s technical articles, I focused on making complex information easier for both readers and answer engines to understand. In ZFS vs Ceph: Do You Actually Need Ceph?, the content is structured around a natural-language question that reflects how users search for technical guidance.
Key takeaways surface the article’s core answers upfront, while the introduction immediately establishes the fundamental difference between ZFS and Ceph. Throughout the article, related concepts such as distributed storage, latency, scalability, replication, performance, and operational complexity provide the semantic context needed to thoroughly answer the topic.
This answer-first structure supports AEO by making important information clear, concise, and easier for search engines and AI-powered tools to interpret and surface in relevant queries.
Graphics & Video Content
Beyond strategy and campaign management, I’ve supported marketing programs through hands-on content creation across a variety of formats. From social graphics and carousels to short-form video, webinar edits, event content, and promotional assets, I adapt content to fit the platform, audience, and campaign goal.
This section highlights examples of that work and my ability to take ideas and long-form content and turn them into engaging, platform-ready assets for social media and digital campaigns.
events
WordPress block patterns offer a powerful way to create predefined block layouts, enabling users to quickly design pages and posts with a consistent look and feel.
These patterns are essentially collections of blocks that are pre-arranged and configured, which you can insert into your posts and pages.
Moreover, the WordPress community and theme developers are actively contributing to a growing library of block patterns, making it easier for users to find a pattern that suits their needs.
This democratizes design for non-technical users while offering developers a way to extend WordPress functionality and provide more options to their clients.
lets connect
Hubspot
Illustrator
PSD
DR Studio
GA4
WP
Sprout